For the first time, TMAS has initiated a campaign to promote Swedish textile machinery for the ITMA fair. In January, we started a collaboration with a journalist who has helped us with a number of press releases. These have been published in a number of newspapers, both digitally and in print. The material is also used for posts and ads in TMAS digital channels.
“We see this as good opportunity to market Swedish textile machinery both digitally and in print”, says Therese Premler Andersson, Secretary General Textile Machinery Association of Sweden. “In this way we give true value to our members and create awareness among the target groups planning to visit ITMA”, she continues.